Let us start with a brief history of YouTube, but we will not bore you. Rather it will be a great motivation for marketers like us. YouTube all started with an idea from Chad Hurley & Steve Chen in a dinner at the latter’s apartment. They actually had some difficulties sharing videos and looked badly for a solution. Can you recall the pre-YouTube era? If so, you too can recall how difficult it was to share videos.
Probably that’s how every new idea changes the rest of the world. Now, YouTube as you probably know has become the 3rd most frequently visited website. YouTube, founded in Feb 2005, was bought by Google in Nov 2006 for a whopping $1.65 billion dollars! This is a not just a story for motivation.
You got the key? Yup, it tells us how great a simple idea or a solution can be sold for! (and as intelligent marketers, we should be looking for ideas that can be sold) Okay for the motivation, let us gear up how we can make a living…rather a killing…with YouTube.
Insane Tube Potential
YouTube has close to 500 million users worldwide. By the way, these are not registered members, UNIQUE Monthly visitors. It generates 92 billion page views each month. And statistically, the average YouTube user visits the site 14 times a month and spends 25 minutes on each visit. Together we all spend 2.9 billion hours on YouTube which is equivalent to 326294 years! Staggering?
We are giving these figures not to astonish you, but with a hope that you can understand the insane potential YouTube has; and as a marketer how we can use this market effectively.
Ranking Website VS Ranking YouTube Video
How many times have you worried about getting traffic to your sites? Ranking your site in Google is getting tougher and tougher with algorithm changes? With ever changing Google algorithms and the recent Panda rollout, most of you would agree that affiliates have been kicked out. Frankly, Google hates affiliates as they are putting up sites, over optimized and manipulated only to give a bad user experience (at least that’s Google’s perspective).
Unless, you get a great website with truly valuable content you can’t hit Page #1, and the game is really going to be tough if you play the old school way! Google itself is not happy about the results it provides, and often Yahoo & Bing tend to provide more accurate results which is another reason Google is getting tougher on affiliates to give the best possible user experience for its customers.
Until the big G comes up with another rollout and things get steady, maybe you should think of using YouTube as a substitute for Google (In fact YouTube videos rank well on Google too!). We will show you an easy method to get traffic to your sites, how you can make videos providing solutions to hungry buyers and how to monetize effectively.
Okay, enough talking, let’s jump straight into ACTION. Come on, roll up your sleeves and get your fists ready for the punch! Let us get started right away.
Related : How to Get Backlink From YouTube