Content is not just something that you can churn out: it requires time, thought and effort. But it’s worth it because of the benefits quality content brings to your website. Never write for money, write for readers. Always try to write evergreen articles that will bring traffic for a lifetime.
- Content attracts search engine traffic.
- Content encourages people to link to your website.
- Content gets potential customers interested in what you have to offer.
- Content attracts media interest.
The higher the quality and value of the content you create, the more links and benefits you’ll get. There is a big temptation to jump in and start creating content that you enjoy creating or that you think you should create. But you’re in business, and you’ve got limited time – you have to get a return on your investment in content.
That means you must always have a goal in mind for every piece of content you create, and that goal must ultimately lead to selling more stuff and helping your business grow. The most important question you should ask about any content is: “How will this lead to more sales?” You must think that through BEFORE you create the content, not afterwards.
Start with the written word
There are all kinds of different types of content – articles, e-books, white papers, guides, videos, interviews, infographics, photographs and so on. The choice is enormous, but the best place to start is with the written word. That is because text still dominates the web. And keyword rich text will bring you more search traffic and more attention. Also, the principles you will learn can be applied later to any other type of content, be it video, infographics or whatever. And if you’re a small business you’re unlikely to have much spare time. Therefore, it’s important that you have some tricks up your sleeve to allow you to create useful content quickly.
So many companies treat they’re ‘About us’ page as if a customer will never read it. But, these pages can be just as creative and compelling as any other on your site. Indeed, the company has five pages explaining who they are and each follows the same pattern: an inspirational quote followed by well-designed pages and copy.
While writing content for your project, you should always be specific to your niche and stick with the title. When a reader reads the content, they should get specified information, so you will be able to build a good reputation and do your best in your niche.
Read & Research
This is a very important point to be considered while creating awesome content. Always research the topic ideas, read some forums, questions and answers made by users on specified topic.
This will help you to point out some specific things in your article that makes it unique. The thing is that, if we can address specific problems to any user, it will be even better regarding organic traffic.
Wherever needed, you should add some links to other sources from where you are referring the content. Sometimes, provide statistical information with numbers and sources wherever needed. Check content marketing ideas by Neil Patel that always try to mention some proof or common statistic in his article.
While writing any article, try to include some beautiful image or videos. This will engage your readers, and you can reduce bounce rate using these tactics.
It is very annoying while any readers suggest you some grammatical errors in your content. We use Grammarly Chrome extension that helps us to proofread the content. Sometimes it suggests useful edits that we usually forget regarding spelling and grammatical issues.
Whenever you are creating a post with valuable information, you should keep your content fresh and update. Suppose you are writing about some WordPress issue topic, now if you have got a solution to that, you should update the article with that information. Write that information in your content and republish it. So that users will be able to read fresh content.
Using keywords in the article is very important. Try to bold, italic or underlined keywords. Sometimes, use the keyword in bullet points. Use Semrush like keyword analysis tool that help you to get some high search volume keywords for your blog post.
More Tips for Creating An Excellent Content
- Cut the waffle. Have a look at your current page and cut out all the clicks, all the marketing fluff that you once thought was important.
- Tell your story in a compelling way – as if you’re talking directly to a potential customer.
- Show people you actively want to engage with them. Invite them to get in touch, and make it easy for them to get in touch. Publish your social media contact details.
- After they’ve read the page, where do you want them to go? Direct them to your most relevant pages.
- Link to YouTube videos or guides you’s published.
- Keep it straightforward and direct!
Do let us know how do you make your content more attractive? Share your comments below in the comment section.