DoubleClick for Publishers, or Google DFP as it is commonly called, is a free ad server through which one can sell advertisement space on their blog or website, and manage their growing online advertising business. It comes with an entire toolkit which helps you manage the growth of directly as well as indirectly sold advertising, from streamline trafficking to reporting, advanced forecasting to integrated revenue optimization etc, plus direct access to the largest global pool of advertisers.

doubleclick ad server

What does it have to offer?

  • Differentiation of inventory along with advanced targeting capability plus ease trafficking of various rich media campaigns.

  • Time and labor savings thanks to simple, efficient trafficking workflow coupled with intuitive interface.

  • Better decision-making with comprehensive forecasts as well as decision-support tools.

  • Improvements in campaign performance, higher client satisfaction thanks to detailed, actionable reports.

  • Google ad services organisation that is world-class, responsive, reliable and has flexible APIs to enable seamless integration, plus support 24*7*365.

Why should you use Google AdSense for DFP Small Business?

You require an Google AdSense account if you wish to avail DFP Small Business, but it is not necessary for you to run AdSense on the blog/ website. Using Google AdSense in DFP Small Business will enable you to maximize revenues from your site since the ads will interest your users. Plus, you gain access to the largest network of advertisers on the World Wide Web.

Step-by-step instruction for setting up Google DFP on your website:

 Create an AdSense account if you don’t have already one.

  1. Sign in to Google DFP with your AdSense account

  2. Click on Inventory under DFP, then Ad Units, and create an advertisement unit under New Ad Unit. Use a name and description that enables easy identification of ad unit contents.

  3. Define the Placement of the unit. With Placement an advertiser’s ads can be places on more than a single unit.

  4. To start running a fresh ad campaign, you have to create an order. You could either run an inventory forecast or do it manually. After this you have to create line items, and add creative before finally approving the order prior to its service.

  5. In case you wish to create an order manually, click on Orders under DFP and then on New Order. Fill in a company name, plus order detail in the field ‘new line item. Configure your preferences – Type of Ads, Value CPM, Start and End Time etc.

  6. Once you’ve created the order, head to Orders under DFP, and select ‘Line Item’ under Line Items in order to upload creative ads (flash or image).

  7. Go to Inventory under DFP, and then Generate Tags and copy them. The final step is to simply paste the tags/ codes on your blog or website.

The simple interface, inventory management systems, plus the workflow enable easy setup and you can have it running in no time at all. The sophisticated features allow for growth and evolution of your business, while enabling a dynamic connection with innumerable advertisers and ad networkds through Google AdSense.