Nowadays everyone wants social media presence for the business. When it comes to social media, everyone will think about the most popular social networking sites. Some of them are Facebook, Twitter, Instagram, Pinterest or Linkedin. There are countless social media networks on the web but we need to be wise while choosing social media plateform.
Here in this article, we are going to discuss how you can build a strong Social Media Presence for your brand very fast. Having a better social media presence will not only help you to grow your business but also you will see a large number of followers of your brand.
Establish Social Media Presence
Plan First, Build Second
I have seen few peoples who willing to build their presence on the social platform, they suddenly rush their brands on all popular social media sites. Later they will be unable to be there on all platform and they will rush down.
The correct and recommended way is to pick one best platform, build your audience there and once you have dominated your market there, then only more for the second one. It is also important to pick the perfect and right platform for your business. E.g. If you are running your photography business, Pinterest would be a perfect fit for you.
Identify Goals and Objectives
This is the most important thing when you are planning to grow your social media presence on the web. You should identify your objectives and goals so that you will know at which stage you are and how much effort you should put on further.
Before you go branding your business online, you must ensure how each platform works, what types of audience you will be able to get from there.
Research market what social media plateform does your audience use. E.g. nowadays for wedding photography, most of the branded studios use Instagram to market their skills.
Content is King, Leverage your Content
It is not necessary that you should publish unique content on each social media profile. You can also publish your best content on several different social media accounts, that can help you to boost your social media presence.
Suppose you are producing content each week, then you can share that post on Facebook profile. Also, share the same content on your twitter account by tweeting there. Likewise, you can publish your content on a different platform with different caption and you have done!
Create top-notch quality content related to your industry, that users automatically get inspired to share, instead of asking them to share. Post message, graphics or banners that get more attention.
This is the most important factor that brings more visibility to your online business. Post relevant content on a frequent basis or schedule them so that your users always see your post while browsing their social media accounts.
One of the most common mistakes that I observe on much small business is not being consistent in their posting schedule. It’s not only limited to users, but it can also affect your visibility with search engines.
If you don’t have time to manage your social media accounts, you can Hire Social Media Marketing agencies, that help you manage your social media accounts. They offer you creating regular posts with schedule, creating relevant graphics and banners for your brands and many more services included in it.
Interact on Social Media Platforms
It is necessary to be online to build an online presence. You should often interact on your social media accounts. This does not mean that you are spamming on different Facebook groups or other social accounts with a link to your website, and hoping someone will read it. It means you should really interact with everyone.
Try to respond to post from your audience, interact with them when they need some help, shows some interest. You can show them who you are with your detailed profile, interacting with each of them will feel them more personalized. It really helps anyone to establish social media presence effectively.
Being more personalized while answering your social media questions will help you to build your trust among your audience.
Building your Brand profile
When you signup for any social account, you should always try to fill all possible details there.
You should have a good profile picture, link to your website, your email address and all such information. So, whenever someone takes an interest in you or your brand, it would be easier for them to get in touch with you.
Optimize your social media profiles for the best results. You may find several professionals on Fiverr, lets you build and optimize your social media profiles.
Optimize your Social Media Accounts
Some of the social media optimizer techniques help you to get your profile visible in the search platform. You can use the most searched keywords in your profile description area, keywords should be suitable for your business.
To get an idea of what keywords you can use to fill your profile description, you may use Long Tain Pro to research keywords related to your business.
Hashtags help you to build your social account more searchable. When you add a hashtag to any post, users who are looking for a similar query will be able to see your post. We have also mentioned that you can build good followers on twitter using hashtag here. You can use a hashtag on Facebook, Twitter or Linkedin will bring more peoples to visit your social account.
Here is my recent experience while using hashtags on my Linkedin posts. Within a week of time, my Linkedin profile was getting more views and my post’s organic reach was almost double.
Here we have listed a few recommended ways on how to grow your social media presence. Do let us know how do you build your social media presence for your brand in the comment section below.