As the no. of smart phone users are increasing, the need of having a mobile friendly website is also indeed for every website. Recently Google has shared a data which stated that there is an increase of 4 % in searches from the mobile phones in the last two year. It also stated that no. of searches from mobile devices will increase more in the coming years.
Now smart phone user not only use their phones to make calls and sending text messages but they use them for Listening Music, Playing games, Surfing Internet etc, A survey from Nielsen clearly stated that 89% of the people using their mobile phone for shopping since they feel more comfortable while shopping on the go.
Now let’s have a look on the importance of having a mobile friendly site.
Fast loading time
I’ve been using mobile friendly version for a lot of my websites and I feel it’s getting fastest blog loading time than ordinary site layout. By this way, we can minimize bounce rate and increase loading time and page views. As you know loading time is important factor for search engine ranking.
Increase in Mobile Internet Users
There is a steep increase in the number of mobile internet in the last few years. Now most of the smart phone users have internet connection in their smart phone. They use their smart phone to surf social networking site, and to search things on search engines. This increase in the mobile phones internet users is one of the most important reasons to have a mobile friendly website.
Stay Ahead Of Your Competitors
To stay ahead in the game of business you have to be ahead of your competitors. Still everyone is not working to having hence if optimize your website for mobile then you can grab traffic from mobile users which your competitors can’t. Today only about 5-8% of businesses have mobile friendly websites hence by going mobile you can have good share of mobile market.
Mobile Means Local
If you are targeting the local users then mobile friendly website is must to have for you. According to Google 85% of smart phone user use their internet connection to look for local information which indicates that they are near you and looking for your services. If you have a mobile friendly site, you can easily get good amount of local clients by mobile searches.
A Mobile Friendly Website Can Reduce The Need Of An App
Having an App for your Business products and services is also a need to survive in today’s competitive business era. A mobile friendly website can reduce the need of having an App for your business. Your customers can use the mobile version of website instead of your business app. Having a mobile friendly website would be cheap and reliable instead of having an App for major mobile platforms like Blackberry, Symbian, iPhone, Android etc.
Consumers Use Mobile to Research Products and Services In-Store
According to a report about 17% people use their smart phones to research about the services or products in-store before buying them. If you’ve E commerce site and don’t have a mobile optimized site then you may lose them. Having a mobile optimized website can act as a catalyst to increase your sale.
Things you need to do for mobile friendly website
You can easily optimize your WordPress website for mobile users in no time, all you need to do is to install any of these mobile friendly version plug-ins.
Having a mobile optimized site for your business can work for your business. It can increase your sales also. So, you should try to have a mobile optimized website for your business.